Our Story
Built on the belief that trust should be earned — not manufactured.
Trust Dan started with a simple frustration: too many UK consumers were burned by businesses that looked great online and delivered poorly in reality. We built the platform we wished had existed.
Our Mission
Give every UK consumer access to genuinely trustworthy business information.
The UK review economy is worth billions — and a significant portion of it is built on manipulation. Paid reviews, fake accounts, competitor sabotage. It distorts decisions for millions of people every year.
Trust Dan exists to be the alternative: a platform where verification isn't a checkbox, moderation isn't optional, and video reviews make deception economically unviable.
12,000+
Verified reviews
4,800+
UK businesses listed
340+
Video testimonials
38
Categories covered
What We Stand For
Our values
Radical Transparency
We never hide negative reviews. Every verified review — good or bad — is published. Our credibility depends on it.
Video-First
Text is easy to fake. Video is not. We built the UK's first video-native review platform because trust requires seeing.
Community-Driven
Trust Dan is built by and for UK consumers. Every feature we ship exists because a real customer or business owner asked for it.
Genuinely Independent
Businesses cannot buy better ratings. Our moderation team operates independently of our commercial team — full stop.
Speed to Trust
Decisions happen fast. We're obsessed with giving you the confidence you need in the shortest possible time.
Built for Britain
Trust Dan focuses exclusively on UK businesses — because local context and regulatory environment matter enormously.
Timeline
How we got here
2022
Trust Dan founded in London after one too many fake-review frustrations.
2023
First 500 verified businesses onboarded. Video review format launched.
2024
Crossed 10,000 verified reviews. Companies House integration shipped.
2025
Expanded to all 38 UK business categories. Prize draw programme launched.
The Team
The people behind Trust Dan
A small, focused team with a single obsession: making UK business reviews trustworthy.
Dan Hargreaves
Founder & CEO
Former fintech operator who was burned by fake reviews once too often. Built Trust Dan to fix that.
Sophie Wainwright
Head of Product
10 years in consumer tech, most recently at a London-based marketplace. Obsessed with information architecture.
Marcus Chen
Business Success
Spent six years helping UK SMEs grow. Now helps Trust Dan businesses get the most from their profiles.
Aisha Okonkwo
Trust & Safety Lead
Former content moderation lead at a major social platform. Keeps Trust Dan honest.
Rohan Mehta
Head of Engineering
Full-stack engineer who built and scaled platforms for millions of UK users.
Emma Clarke
Consumer Experience
UX researcher turned product manager. Advocates fiercely for the reviewer in every decision.