Trust & Safety
How we keep Trust Dan honest.
Trust Dan's value is its integrity. Every feature, every policy, every design decision is made through one lens: does this make the platform more trustworthy?
Our Approach
Six layers of protection
Trust isn't a single gate — it's a series of reinforcing checks applied at every stage of the review lifecycle.
Identity Verification
Every reviewer must create a verified account with a confirmed email address. Suspicious account patterns — new accounts, single-business activity, proxy sign-ups — are flagged before any review is published.
Manual Moderation
Every video review is watched by a human moderator before it goes live. Written reviews go through automated checks and flagged submissions receive manual review. Most reviews publish within 24 hours.
Business Verification
Businesses can earn a Verified badge by confirming their Companies House registration. We cross-reference directly with the official Companies House API — not self-reported data.
Independent Moderation
Our moderation team operates independently of our commercial team. Businesses cannot pay to remove reviews, suppress ratings, or gain moderation privileges of any kind.
Ongoing Monitoring
We continuously monitor review patterns for signs of manipulation — sudden spikes, coordinated negativity campaigns, and incentivised review schemes. No platform is immune; ongoing vigilance is the difference.
User Reporting
Every review has a Report button. Our team investigates all reports within 48 hours. Malicious, defamatory, or fraudulent content is removed and the account is suspended.
Platform Rules
What is never permitted on Trust Dan
These aren't edge-case policies — they're the core rules that determine what gets published and what gets removed.
Paid or incentivised reviews — offering discounts, free products, or any benefit in exchange for a review
Reviews from business owners, employees, or connected parties about their own business
AI-generated or template-based reviews
Defamatory content — reviews must describe genuine experiences, not make unsubstantiated claims
Personal information — never include surnames, phone numbers, email addresses or other PII
Competitor-planted negative reviews — systematic negativity targeting specific businesses
Content that threatens, harasses, or intimidates any individual