Trust Dan Blog

News & Insights

Consumer advice, industry analysis, and platform updates from the Trust Dan team.

How to Spot a Fake Online Review in 2025

With review fraud costing UK consumers millions each year, knowing how to identify manipulated ratings has never been more important. Here's what to look for.

Dan Hargreaves

14 July 2025

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Consumer Advice

Why Video Reviews Are the Future of Consumer Trust

Text reviews are easy to fake. Video reviews are not. We explore why the shift to on-camera feedback is the most significant development in online reputation in a decade.

Sophie Wainwright

28 June 2025

For Businesses

8 min

The UK Business Owner's Guide to Getting More Customer Reviews

Reviews don't just happen — they require strategy. Here's a practical framework for UK business owners who want to build genuine social proof without crossing ethical lines.

Marcus Chen

10 June 2025

Trust & Safety

4 min

How Trust Dan Verifies Every Business Review

Our verification process is more thorough than any other UK review platform. Here's exactly how it works — and why it matters for both consumers and businesses.

Aisha Okonkwo

22 May 2025

Industry Insights

7 min

The UK Review Economy: Key Trends for 2025

From AI-generated content concerns to the rise of video testimonials, the way UK consumers research businesses is changing fast. Here's our data-backed look at the landscape.

Dan Hargreaves

5 May 2025

Consumer Advice

5 min

How to Choose a Trades Business You Can Actually Trust

Plumbers, electricians, builders: trades businesses are among the most reviewed — and most complained about — in the UK. Here's how to separate the trustworthy from the rest.

Sophie Wainwright

18 April 2025